You are a website designer and are currently being considered as the designer for a complete redesign of a medical facility’s website page. They have not updated their website in over 15 years due to the lack of staff. The website needs the redesign to target the specific visual preferences of patients and medical clients. They have several other designers that they are interviewing, and you decide to create a video presentation to impress them to choose you as their website designer. As you begin your presentation, you decide that your design will include the following visual concepts and elements: In designing these visual elements, you keep the target audience of patients and medical clients as the main focus. You carefully consider what these types of people wish to see at a medical facility. You also consider what visual elements will attract the eye, and yet enhance a specific mood and emotional response for viewers. After creating the website, you record your explanation of your visual design choices in an audio/video screen share. Your presentation should be a .

As a website designer, I understand the significance of creating a visually appealing and user-friendly website for a medical facility. In the case of this particular project, where the facility’s website has not been updated for over 15 years, it is crucial to consider the specific preferences of patients and medical clients. To ensure the website redesign effectively targets this audience, I will incorporate the following visual concepts and elements:

1. Clean and Minimalistic Design: In the medical field, simplicity and clarity are essential. A clean and minimalistic design will not only contribute to a professional appearance but also enhance readability and ease of navigation. By decluttering the layout and using ample white space, we can create a calm and organized visual environment.

2. Consistent and Intuitive Navigation: Patients and medical clients often visit a facility’s website to find information or access specific services. To address their needs efficiently, the website must have a consistent and intuitive navigation system. Clear and logical menu structures, with easily identifiable links and buttons, will help users find the desired information effortlessly.

3. High-Quality Imagery: The use of visually appealing and high-quality images can have a significant impact on the overall look and feel of the website. Pictures of the medical facility, staff, and patients can help establish a sense of trust and authenticity. Carefully selected images that reflect diversity and inclusion will make patients and medical clients feel welcomed and represented.

4. Color Psychology: Colors play a crucial role in evoking emotions and creating a specific mood. For a medical facility, it is important to choose colors that promote a sense of calm, trust, and professionalism. Soothing tones such as blues and greens can be used to establish a serene and peaceful atmosphere, while accents of warm colors like orange or yellow can add a touch of energy and positivity.

5. Clear and Legible Typography: When it comes to healthcare websites, legibility is paramount. The choice of typography should prioritize clarity and readability. Sans-serif fonts, such as Arial or Helvetica, are often preferred for their clean and modern appearance. A well-structured hierarchy with appropriate font sizes and spacing will ensure key information is easily scannable and digestible.

6. Responsive Design: With the increasing use of mobile devices, designing a responsive website is crucial. The website should adapt and optimize its layout based on the screen size of various devices, ensuring a consistent and enjoyable user experience across platforms. Responsive design also contributes to better search engine rankings, as Google favors mobile-friendly websites.

7. Accessible Design: Accessibility is a crucial consideration, especially for a medical facility’s website. Incorporating features like alt text for images, clear headings, and descriptive link text will make the website usable for individuals with disabilities. Compliance with accessibility standards such as WCAG 2.0 will open the website to a wider audience and ensure inclusivity.

In conclusion, by incorporating these visual concepts and elements, we can create a website that caters to the preferences of patients and medical clients. A clean and minimalistic design, intuitive navigation, high-quality imagery, appropriate color psychology, legible typography, responsive design, and accessibility considerations will collectively contribute to a visually pleasing, user-friendly, and inclusive website for the medical facility.