Use the Internet to select two resort hotels or two bed and breakfast hotels. One must be a national brand chain and the other an independent company. • Review the
Use the Internet to select two resort hotels or two bed and breakfast hotels. One must be a national brand chain and the other an independent company. • Review the Web sites of the two hotels you selected and compare rates, photos used for their site, amenities, golf or spa packages offered, and room availability. •Write a 350- to 700-word paper that addresses the following questions: o are the two resort hotels or two bed and breakfast hotels you selected? Which of the two hotels do you think connects to the customer the best? Why? o How has technology made the hotel’s information easy to find? o How do you think technology has made the hotel’s reservation process smoother? o How could either of the hotels use technology to improve their customer service? o How can the hotel use technology to improve advertising? o Did either of the hotels use technology in a unique way? o Has technology been used to advertise one hotel over another? If yes, explain. o Which hotel do you think uses technology the most to gain competitive advantage? •Format your paper according to APA standards. • Post your paper as an attachment.