I need it by 6pm Eastern Standard Time. My chosen HCO is Massachusetts General Hospital in Boston. This week’s assignment will provide information regarding marketable objectives found within the strategic plan for your chosen HCO. The information can be applied to the Introduction portion of the marketing plan for your Final Project. After reading Chapter 7 and reviewing the strategic plan of your chosen healthcare organization, construct a three- to four-page paper in which you discuss the following: The paper

Title: Marketable Objectives in the Strategic Plan of Massachusetts General Hospital

Strategic planning is a vital process for healthcare organizations (HCOs) as it sets the foundation for achieving long-term goals and objectives. Within the strategic plan of an HCO, marketable objectives play a crucial role in guiding marketing efforts and ensuring the organization’s success. This paper focuses on Massachusetts General Hospital (MGH) in Boston and explores the marketable objectives identified in its strategic plan.

MGH Strategic Plan Overview:
Massachusetts General Hospital is one of the premier healthcare organizations in the United States. It is a teaching hospital affiliated with Harvard Medical School and provides exceptional patient care, conducts groundbreaking research, and offers extensive educational programs. The hospital’s strategic plan outlines its vision, mission, and goals for the coming years.


1. Vision and Mission Statement:
The first step in understanding marketable objectives in MGH’s strategic plan is to analyze its vision and mission statement. MGH’s vision statement emphasizes its commitment to becoming a world leader in innovative and compassionate healthcare. The mission statement focuses on providing the highest quality patient care and advancing medical knowledge through research and education.

2. Increasing Patient Satisfaction:
A marketable objective found within MGH’s strategic plan is the commitment to enhancing patient satisfaction. This objective aligns with the current trend of patient-centered care and recognizes that satisfied patients are more likely to recommend the hospital to others. MGH aims to achieve this by implementing strategies such as improving communication with patients, reducing wait times, and enhancing the overall patient experience.

3. Expanding Access to Care:
Another marketable objective in MGH’s strategic plan is to expand access to care for underserved populations. This objective reflects MGH’s commitment to serving the community and addressing health disparities. To achieve this objective, MGH plans to establish partnerships with community organizations, expand its telehealth services, and develop outreach programs to reach vulnerable populations.

4. Enhancing Brand Reputation:
MGH’s strategic plan includes a marketable objective focused on enhancing its brand reputation. In an increasingly competitive healthcare market, building a strong brand identity is essential for attracting patients and maintaining loyalty. MGH aims to achieve this by actively engaging in public relations efforts, leveraging its research and innovations, and promoting its successes through various marketing channels.

5. Increasing Referrals from Physicians:
An important marketable objective found within MGH’s strategic plan is to increase referrals from physicians. Physician referrals are crucial for a hospital’s success, as they contribute to patient volume and revenue generation. MGH plans to achieve this objective by strengthening its relationships with referring physicians, providing educational resources to enhance their knowledge of MGH services, and offering referral incentives.

6. Innovation and Technology Adoption:
MGH’s strategic plan highlights the marketable objective of fostering innovation and adopting new technologies. Embracing technological advancements allows MGH to stay at the forefront of healthcare delivery and research. MGH aims to achieve this objective by investing in research and development, collaborating with industry partners, and integrating emerging technologies into clinical practice.

The marketable objectives identified within Massachusetts General Hospital’s strategic plan demonstrate the organization’s commitment to patient satisfaction, community engagement, brand reputation, physician referrals, and technological innovation. These objectives provide a strong foundation for MGH’s marketing efforts and will contribute to its success in an evolving healthcare landscape. By aligning marketing strategies with these objectives, MGH can effectively promote its services, attract patients, and maintain its position as a leading healthcare institution.