An applicant’s professional history and qualifications are outlined in a resume. A cover letter is a way for the applicant to make a professional introduction to the hiring manager and demonstrate an interest in the company. Develop a current resume and create a formal cover letter for a position for which you would like to apply. Create both the cover letter and resume using a professionally accepted format provided on the Resume-Resources website, located in the Topic Materials. Include the following:

Resume

Susan Johnson
123 Main Street
Anytown, USA 12345
(555) 555-5555
susanjohnson@email.com

Objective
Highly motivated and organized individual seeking a position in marketing where I can utilize my skills and experience to drive business growth.

Education
Bachelor of Business Administration, Marketing
University of Anytown
Anytown, USA
May 20XX

Experience
Marketing Coordinator
ABC Company
Anytown, USA
July 20XX – Present

– Developed and implemented marketing strategies to increase brand awareness and drive sales.
– Managed digital marketing campaigns across various platforms, resulting in a 20% increase in website traffic.
– Conducted market research to identify customer needs and preferences, resulting in a 10% increase in customer satisfaction.
– Collaborated with cross-functional teams to create and launch new product lines, resulting in a 15% increase in revenue.

Marketing Intern
XYZ Agency
Anytown, USA
May 20XX – July 20XX

– Assisted in the creation and implementation of social media marketing campaigns.
– Conducted competitor analysis and market research to identify opportunities for business growth.
– Generated weekly reports on campaign performance and presented findings to senior management.

Skills
– Proficient in Adobe Creative Suite, including Photoshop and Illustrator.
– Strong analytical skills with the ability to interpret and analyze marketing data.
– Excellent written and verbal communication skills.
– Strong attention to detail and ability to prioritize tasks.

Certifications and Professional Development
– Google Analytics Certified
– HubSpot Inbound Marketing Certified

References
Available upon request

Cover Letter

Susan Johnson
123 Main Street
Anytown, USA 12345

August 10, 20XX

John Smith
Hiring Manager
ABC Company
456 Elm Street
Anytown, USA 12345

Dear Mr. Smith,

I am writing to express my interest in the marketing coordinator position at ABC Company, as advertised on your website. With my strong background in marketing and proven track record in driving business growth, I am confident that I would be a valuable asset to your team.

In my current role as a marketing coordinator at ABC Company, I have successfully developed and implemented marketing strategies that have increased brand awareness and drove sales. I have also played a key role in managing digital marketing campaigns, resulting in a significant increase in website traffic. My ability to conduct market research and identify customer needs has led to improved customer satisfaction and revenue growth.

During my marketing internship at XYZ Agency, I gained valuable experience in social media marketing and conducting competitor analysis. I demonstrated excellent analytical skills and provided actionable insights to senior management, contributing to the success of marketing campaigns.

I possess a Bachelor of Business Administration degree in Marketing from the University of Anytown. My education has provided me with a strong foundation in marketing principles and strategies. I am highly proficient in Adobe Creative Suite, including Photoshop and Illustrator, and have excellent written and verbal communication skills.

I am certified in Google Analytics and HubSpot Inbound Marketing, further demonstrating my commitment to professional development and staying up-to-date with industry trends and best practices.

I am confident that my skills, experience, and passion for marketing make me a strong fit for the marketing coordinator position at ABC Company. I am excited about the opportunity to contribute to the growth and success of your organization.

Thank you for considering my application. I have attached my resume for your review. I would welcome the opportunity to further discuss how my skills and experience align with ABC Company’s goals and objectives. I can be reached at (555) 555-5555 or via email at susanjohnson@email.com.

I look forward to hearing from you soon.

Sincerely,

Susan Johnson