Abstract |
density (urban, rural), nature of location (mall, business center, etc.), climate condition. : where do your customer shop, what they do for leisure, what kind of clothes they were, cars they drive, etc. socially responsible, trendsetter, fun-seeking, etc. : how they use the product, how many times they buy, where do they buy |
1. For this week’s discussion, describe the target market for your NAB business including a description of your target market’s key demographic elements. You should also mention the geographic, lifestyle, psychographic, purchasing pattern, and buying sensitivities of your proposed target market. · (age and income range, gender, family size, education, occupation, etc.) : area where you would like to serve, density (urban, rural), nature of location (mall, business center, etc.), climate condition. : where do your customer shop, what they do for leisure, what kind of clothes they were, cars they drive, etc. socially responsible, trendsetter, fun-seeking, etc. : how they use the product, how many times they buy, where do they buy the product, how do they pay for it etc.… : What factors are important to the customer before they buy (price, quality, customer service, packaging, etc.?) · ·